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The Jewels of Aoyama – Today’s featured project

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The Jewels of Aoyama – Today’s featured project

| architect, architecture, architecture critic | June 10, 2011

A project by: Jun Mitsui & Associates Inc. Tokyo, Japan


This project is a formation of two different buildings; the main building has a limestone curtainwall façade of slit-windows that angles rhythmically like a folding screen, and in contrast to this, the smaller corner building is an entirely glass volume.  Together with its very prominent neighboring building, Prada, the buildings form a core complex for the Miyuki Dori area.  The corner building, surrounded by its larger neighbors, is set off as a centerpiece and creates a very strong identity for the complex as a whole and for the Minami Aoyama area as well.

The different appearance of the two buildings helps to enhance their relationship; the main building’s limestone façade creates a cohesive background to contrast with the entirely glass surfaces of the corner building, while also revealing activity of the shops behind through its slit windows.  By dividing the project into two buildings, this provided the opportunity to create an open plaza space in the center.  This space creates an extra circulation zone at this central intersection, pulling people through the complex, and making a dynamic space at the tenant’s entry space.  As people pass through, the intent is to evoke a response through the impact of the building design, and create interest in entering. 

Set beside the stoic blue crystal volume of the Prada building, the warm yellow limestone façade changes with the moving perspective as people walk by.   With this contrast, the intent is to ultimately compliment the surrounding buildings by creating an animated street experience.

Source:  Architizer – see more photos

About the author

Drawing upon original ideas and extensive personal and professional experience in the field, David McFadden crafted this article to explore the latest trends in the fields of architecture and building design. After working at various design practices—both full-time and freelance—and launching his design firm, David identified a significant gap in the industry. In 1984, he founded Consulting For Architects Inc. Careers, an expansive hub designed to align architects with hiring firms for mutual benefit. This platform enables architects to find impactful design work and frees hiring firms from the time-consuming cycles of recruitment and layoffs. David’s innovative approach to employer-employee relations has brought much-needed flexibility and adaptation to the industry. As the Founder and CEO, David has successfully guided his clients and staff through the challenges of four recessions—the early ’80s, early ’90s, early 2000s, the Great Recession, the pandemic, and the current slowdown due to inflation and high-interest rates.

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