It’s hard to miss the chatter these days about creative thinking and it’s importance going forward in the new ideas based, connected economy.

Richard Florida says creativity drives theeconomy (http://zite.to/11HzQyZ). Peter Arvai calls it the “Frictionless Economy (http://zite.to/11Wsa2b) where he states;

“Companies that are succeeding rely on creative thinking to consistently produce new ideas”

More Arvai;

“Creativity is becoming the single most defining characteristic of an organization’s ability to survive. We’ve moved into an idea economy where success can be very profitable and short at the same time. To be a contender, companies have to be built around idea production and guided by an actual purpose for existing.”

Hey, I get it. The business world is constantly in flux and adaptability and innovation are the keys to success. So who is better suited to guide business through innovation and idea production than the original creative thinkers?

You guessed it, architects and designers. We ARE the original creative (design) thinkers. It’s what we’ve been trained to do. Trained to dissect problems, assimilate information, connect dots and see patterns before anyone else sees them. Trained to innovate as we strive to create a better built environment. Trained to ask why and find a better way.  We think, creatively all the time. So my question is:

What took the business world so long to catch up?

Architects and designers have always know there is only one way to think.

Creatively.

Our way.

So if you see a forlorn businessperson muttering to themselves about how to compete in today’s business world throw an arm over their shoulder, smile and say it’s going to be okay.

The thinkers are here.

Robert Vecchione is an original thinker. Architect/designer, principal at Cobrooke Creative, a multidisciplinary firm generating ideas for business to help them sharpen and define their purpose. www.cobrooke.com