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HOK Selected for Porsche’s New U.S. Headquarters


HOK has been selected to design Porsche Cars North America’s new headquarters in Atlanta, following an intense design competition. This innovative development includes a contemporary workplace, a Technical Service and Training Center, and a Customer and Driver Experience Center with an integrated road handling track. The nearly 200,000-square-foot complex will accommodate up to 400 employees under one roof on a high-profile, 26-acre Aerotropolis site near the Hartsfield-Jackson Atlanta International Airport. The headquarters will provide Porsche a strong foundation for continued growth in its largest market worldwide.

“Our vision for our new U.S. corporate home is to create a bold and energizing environment where the physical elements are as memorable and moving as the Porsche driving and ownership experience,” said Detlev von Platen, president and CEO of Porsche Cars North America. “HOK has perfectly interpreted this vision into a dynamic design that is as emotionally charged as Porsche automobiles.”

“Our design goal was to capture the essence of the Porsche brand and performance,” said Todd Bertsch, director of design at HOK in Atlanta. “We have designed a movement-filled building with the same high-energy feel and performance as Porsche automobiles. By integrating the track into the lower levels of the office building and weaving in subtle motorsport-related cues, we can immerse employees, dealers and customers in the Porsche experience.”

HOK’s design will create a single home for the Porsche North America family by bringing together office, training and driving functions while creating a unified brand experience. An interior “Main Street” and courtyard area showcasing the vehicles will function as the heart of the facility. From this courtyard space, customers and employees will be able to interact while watching the action on the track below.

“We’re delighted to work with a client like Porsche,” said Bertsch. “Its design philosophy and culture are very similar to HOK’s. We each emphasize integrity, simple elegance and high performance. We are approaching the design of Porsche’s North American headquarters much like they approach the design of their automobiles. We want to create a high-performing, low energy consuming building while emphasizing a superior customer experience.”

Reflecting Porsche’s commitment to the environment, HOK is designing a highly sustainable building and targeting a minimum of Leadership in Energy and Environmental Design (LEED) Silver certification. Energy conservation measures include fine-tuning the building orientation and creating a highly efficient building envelope. The team will explore opportunities for natural ventilation and on-site energy generation and green roofs that reduce the heat island effect and filter rainwater before it returns to Atlanta’s water system.

Employees will enjoy a contemporary light-filled workplace that promotes collaboration and inspires creativity. Central café areas, team rooms and huddle spaces will support Porsche’s cooperative, transparent culture.

HOK’s integrated design services for the project include architecture, interior design, workplace strategy, sustainable design, high-performance building engineering, environmental graphics and landscape architecture.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sport sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.

HOK is a global architectural firm that provides planning and design solutions for high performance, sustainable buildings and communities. Through its collaborative network of 25 offices worldwide, the firm delivers design excellence and innovation to clients globally. Founded in 1955, HOK’s expertise includes architecture, engineering, interiors, strategic facility planning, consulting, lighting, graphics, and construction services. In 2011, DesignIntelligence ranked HOK as the No. 1 role model for sustainable and high performance design.

HOK projects include the National Center for Civil and Human Rights in Atlanta, Georgia; the Salvador Dali Museum in St. Petersburg, Florida; King Abdullah University of Science and Technology (KAUST) in Thuwal, Saudi Arabia; and the New Doha International Airport in Qatar.

Source: PR WEB

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Architecture Nation Building: South Korea’s desire to become an international business hub

As South Korea’s economy stabilizes, its ambition to be recognized as a major international business hub is leading to a bold building strategy. Ann Lok Lui investigates how Korea aims to impress the world not only with its tall towers but its large-scale sustainable planning.

The KPF-designed Northeast Asia Trade Tower will be Songdo's landmark on the skyline.

Buzz and hype have surrounded China’s recent building boom, but to the east, South Korea is becoming the next hot spot for international architecture.

Far from deferring to China’s hectic development, South Korea is positioning itself to be the East Asian country that grows not only faster but also smarter. In 2010, Engineering News Record ranked Seoul as home to six of the 75 top international contractors—a significant number for a nation so small. The juxtaposition of major construction corporations side-by-side with government support and a growing national interest in architectural design is producing opportunities inevitably attractive to international players.

From big corporate firms from the United States to young, internationally-trained Koreans, architects are capitalizing on opportunities in the East Asian nation and particularly Seoul as it rises to compete with China and assert itself as a business hub for northeastern Asia.

After generations of political turmoil, South Korea can now guarantee a degree of economic stability. As a result and on a grand scale, Korean companies that went abroad to build some of the tallest buildings around the world (Samsung led construction on the Burj Khalifa) are now looking to field monuments on their own native soil. Even at the grass-roots level, there is a growing interest in avant-garde architecture and design—home-brewed as well as imported—providing opportunities for small firms and young designers to have an impact on the street by designing art galleries and small homes.

Off the coast of South Korea and not far from Seoul, Songdo represents a new kind of large-scale planned city. A joint venture between Cisco Systems, Gale International, and the New York City office of Kohn Pederson Fox, New Songdo City could be the prototypical aerotropolis—a city defined as much by its proximity to an airport as by its livability—as described by authors John Kasarda and Greg Lindsay in their new book Aerotropolis: How We’ll Live Next.

Since 2001, when Gale International signed a $35 billion dollar loan from Korean banks to develop a city right by Incheon International Airport, Songdo has grown rapidly on landfill in the Yellow Sea. Today, it’s home to the tallest building in the country —KPF’s 68-story Northeast Asia Trade Tower—and it’s still growing. Construction on KPF’s masterplan will be completed in 2015. Fitting to the city’s mission to attract foreign business, its architecture includes work by multiple American firms: KPF’s own nine buildings in the central business district include a convention center and an international school, and there are also six residential towers and a hotel by HOK.

An evening view of Asymptote's World Business Tower.

Songdo is intrinsic to the South Korean government’s vision of the future, according to Richard Nemeth, a KPF principal: “[They] realized that to compete with China, they needed a platform to work internationally. [Songdo] is connected to the new airport, one of the busiest in the world.”

If its proximity to an international airport gives Songdo the futuristic moniker “aerotropolis,” its vast scale represents a first in international sustainability. Under the USGBC’s LEED for Neighborhood Development Pilot Program (KPF engaged with USGBC to certify the masterplan and develop a new LEED category), Songdo boasts a central non-potable water canal, electric vehicle charging stations, and a city-scale co-generation plant—elements that operate on a larger scale than traditional single-building LEED certification. The city also takes some of its literally green inspiration from American roots: a large public park in the middle of Songdo is named Central Park. The city also attempts to offset the effects of massive new construction by recycling 75% of construction waste and using local materials to minimize transportation costs.

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The American Institute of Architects select the 2011 COTE Top Ten Green Projects

Projects showcase excellence in sustainable design principles and reduced energy consumption

Photo credit: Casey Dunn

The American Institute of Architects (AIA) and its Committee on the Environment (COTE) have selected the top ten examples of sustainable architecture and green design solutions that protect and enhance the environment. The projects will be honored at the AIA 2011 National Convention and Design Exposition in New Orleans.

The COTE Top Ten Green Projects program, now in its 15th year, is the profession’s best known recognition program for sustainable design excellence. The program celebrates projects that are the result of a thoroughly integrated approach to architecture, natural systems and technology. They make a positive contribution to their communities, improve comfort for building occupants and reduce environmental impacts through strategies such as reuse of existing structures, connection to transit systems, low-impact and regenerative site development, energy and water conservation, use of sustainable or renewable construction materials, and design that improves indoor air quality.

The 2011 COTE Top Ten Green Projects jury includes: Joshua W. Aidlin, AIA, Aidlin Darling Design; Mary Guzowski, University of Minnesota School of Architecture; Kevin Kampschroer, General Services Administration, Office of Federal High-Performance Green Buildings; Mary Ann Lazarus, AIA LEED AP, HOK; Jennifer Sanguinetti, P.E. LEED AP, Smart Buildings & Energy Management, BC Housing; and Lauren Yarmuth, LEED AP, YRG New York.

Cherokee Studios, Los Angeles
BROOKS + SCARPA (formerly Pugh + Scarpa)

This urban infill, mixed-use, market-rate housing project was designed to incorporate green design as a way of marketing a green lifestyle. The design maximizes the opportunities of the mild, Southern California climate with a passive cooling strategy. Together with high-efficiency LED and electric lighting, photo and occupancy sensors, and natural daylighting – energy use was minimized. 100% of the total regularly occupied building area is day lit and can be ventilated with operable windows. A combination of cool roof covered in solar panels, green roof, and blown-in cellulose insulation complete an efficient building shell exceeding California Title 24 by 47%.

First Unitarian Society Meeting House, Madison, WI
The Kubala Washatko Architects, Inc.

The 20,000-square-foot addition to the Frank Lloyd Wright-designed national historic landmark Meeting House is approximately 40% more efficient than a comparable base case facility. The new building design features recycled-content and locally-sourced materials. CO2 sensors trigger a ventilation system that provide energy savings when spaces are unoccupied. 91% of regularly occupied areas are daylit though Individual lighting controls are contained in all building areas. The addition nearly doubles the building footprint but a vegetated roof and a reduction in parking spaces actually increases the percentage of pervious vegetated surface on the property.

Kiowa County K-12 Schools, Greensburg, KS
BNIM Architects

Following the devastating tornado that destroyed their town and schools, USD 422 chose a bold strategy to combine their schools into a single K-12 facility that would align with the town’s sustainable comprehensive master plan. The facilities design optimizes daylighting and natural ventilation in all classrooms, which increases student academic performance/potential and focus. The site and building design reduce the urban heat island effect on Greensburg through open area allocation and diverse landscaping. A 50-kilowatt wind turbine provides a portion of the electricity needs while the remaining power is generated at the wind farm located outside of town.

High Tech High Chula Vista, Chula Vista, CA
Studio E Architects

This public charter school serving 550 students in grades 9-12 with an approach rooted in project-based learning uses a building management system which integrates a weather station, and monitors and controls the lighting and mechanical systems of the facilities, in addition to the irrigation and domestic water systems. This optimizes thermal comfort, indoor air quality, lighting levels, and conserves energy and water. The facilities reflect the school’s guiding principles of personalization, adult-world connection, and common intellectual mission. These principles permeate every aspect of life at HTH: the small school and class sizes, the openness and transparency, sustainable design attributes, and showcasing of student work in-progress.

LIVESTRONG Foundation, Austin, TX
Lake|Flato Architects

The adaptive reuse of a 1950’s built warehouse transformed the concrete tilt-wall building to provide a multi-functional office space for the staff of 62. 88% of the materials from the demolition of the dilapidated warehouse were recycled and used in the new design. In order to allow for the most engaging open office environment, the team replaced the roof’s center bays with north facing clerestory windows that harvest ample diffused daylight for the core workspace. No toxic chemicals are used in or around the building in accordance with green housekeeping and landscape procedures adopted by the Foundation. Achieving LEED Gold certification, the project reflects the LiveStrong mission “to inspire and empower people affected by cancer.”

LOTT Clean Water Alliance, Olympia, WA
The Miller | Hull Partnership

While most sewage treatment plants are invisible to their communities and separated by a chain link fence, the LOTT Clean Water Alliance Regional Service Center is a visible and active participant in the public life of Olympia. Different strategies were utilized to control solar heat gain, improve the energy performance of the building, and introduce daylight and provide views. Methane generated from the plant’s waste treatment process is used in a cogeneration plant to generate electricity and heat. The heat is used directly in the building through a low temperature water loop connected to water source heat pumps, thus eliminating the need for a boiler, cooling tower, or geothermal field.

OS House, Racine, WI
Johnsen Schmaling Architects

Occupying a narrow infill lot in an old city neighborhood at the edge of Lake Michigan, this LEED Platinum home demonstrates how a small residence built with a moderate budget can become a confident, new urban constituent. The local climate, with its very cold winters and hot, humid summers, required a careful mix of active and passive design strategies to ensure proper interior conditioning. Taking advantage of the lake breeze and the site’s solar exposure, outdoor rooms were created to reduce the house’s depth, allowing for maximum natural cross-ventilation and daylight to wash the inside. The house features a compact structured plumbing system with low-flow fixtures throughout and an on-demand hot water circulating pump, significantly reducing water consumption.

Research Support Facility (RSF) at the National Renewable Energy Laboratory (NREL), Golden, CO
RNL Design

With the goal of creating the largest commercial net-zero energy structure in the country, the building is meant to serve as a blueprint for a net-zero energy future and influence others in the building industry to pursue low energy and net-zero energy performance. NREL and Department of Energy’s goal is to transform innovative research in renewable energy and energy efficiency into market-viable technologies and practices. Many of the integrated passive design strategies such as daylighting and natural ventilation strongly support both energy and human performance. An open office plan resulted in a higher density workplace reducing the building footprint per person.

Step Up on 5th, Santa Monica, CA
BROOKS + SCARPA (formerly Pugh + Scarpa)

This mixed-use project provides 46 studio apartments of permanent affordable housing and supportive services for the homeless and mentally disabled population in the heart of downtown Santa Monica. The density of the project is 258 dwelling units/acre, which exceeds the average density of the Manhattan borough of New York City by more than 10%. The building is located in a transit-oriented location with access to community resources and services, providing a healthy living environment for residents and using resources efficiently. Based on California Title 24-2005 published by USGBC on this building is nearly 50% more efficient than a conventionally designed structure of this type.

Vancouver Convention Centre West, Vancouver, British Columbia
Design Architect: LMN Architects, Prime Architects: DA/MCM

As the world’s first LEED Platinum convention center, this project is designed to bring together the complex ecology, vibrant local culture and urban environment, embellishing their inter-relationships through architectural form and materiality. The living roof, at 6 acres it is the largest in Canada, hosting some 400,000 indigenous plants. Free cooling economizers can provide cooling for most of the busy seasons for the convention centre. The heating and cooling is provided by very high efficiency, sea water heat pumps powered by renewable hydro electricity. The interior is fitted throughout with CO2, VOC, and humidity sensors, which can be monitored in conjunction with airflow, temperature, and lighting controls to optimize air quality on a room-by-room basis.

Visit www.aia.org.

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A question and answer session with HOK New York Managing Principal President Mr. Carl Galioto

Carl Galioto

 Mr. Galioto, 57, is the managing principal of the New York office of HOK, one of the world’s largest architecture firms. HOK New York’s current projects include LG Electronic’s headquarters in Englewood, N.J., and Harlem Hospital.

Mr. Galioto joined HOK in 2009, after 30 years with Skidmore, Owings and Merrill, where he helped design One and Seven World Trade Center.

Q Why did you leave S.O.M.?

 A My focus at S.O.M. was on the technical elements of architecture and project delivery. I was interested in having a broader role in the management of an office and of a firm. I also wanted to work on building information modeling on a firmwide basis. So this is Chapter 2.

Q What are your duties at HOK?

 A I have three principal jobs, and I like to joke that each takes up 30 hours a week.

One is being responsible for the financial management of the New York office and business development.

The other is to be the chair of our Project Delivery Board, which focuses on the documentation and management of projects firmwide. The third part is being a director of our Building Smart program, a platform for building information modeling.

Q What exactly is building information modeling?

 A Essentially creating buildings in a virtual environment. We use a variety of applications to design buildings and to simulate the activities and operations.

Q Are you working on many projects?

 A We have 25 to 30 projects in this office, which is up from last year.

Health care is the strongest of our components. We’re designing a number of hospitals, including the University Medical Center at Princeton, and Harlem Hospital.

One of the more interesting projects is the North American headquarters for LG Electronics. We also designed the Canon U.S.A. headquarters on Long Island and the BMW North America headquarters in New Jersey.

Q Was it your idea to move HOK’s New York headquarters to Midtown?

A One of my efforts has been to raise the visibility of HOK through the relocation to Bryant Park — really at the center of New York. Interestingly, our predecessor firm, Kahn & Jacobs, designed this building, so we were meant to be here.

We’re in a 12-year lease and made a very nice agreement with our landlord, Blackstone. We fit the space from a sustainable standpoint.

Q How so?

A We are tracking to be a LEED-platinum interior space, and one of the ways is through low-energy consumption.

We’ve reduced the energy consumption, attributable to lighting, by about 40 percent. Because of the daylight we could work with very low light levels here — most of the light in architects’ offices now is coming off computer screens. We have motorized shades with daylight sensors throughout the office.

We have low water consumption in the toilets, and each enclosed space has its own air control, so we don’t have to overcool or overheat the air. And, of course, all of the materials here have been carefully selected.

Q Are most of the projects you design sustainable?

A We go for silver, gold and platinum levels on projects we design, and we’re looking to exceed that. We are moving ahead with several designs for net-zero-carbon buildings. At HOK, the design of high-performance buildings is our design aesthetic.

Q Do you have a favorite architectural style?

A I’ve always had a fascination and appreciation for the Modernism of the midcentury — elegant and somewhat spartan — and I was fortunate to have worked on the restoration of Modern buildings, like the Lever House.

Q You also worked on One World Trade Center while at S.O.M.

A It was more than a project, because it was so meaningful to New Yorkers — not only for the symbolism but for the security of the occupants of that building.

But as an architectural element, it’s also significant and an important component of our skyline. The building is very symbolic, as you know: It rises to 1,368 feet, the same height as the original south tower, and with the mast reaches 1,776 feet. The base is 200 by 200 feet, the same dimensions as the old towers.

Q Did you always want to be an architect?

A Ever since I could remember. I remember being a very small boy at my grandparents’ backyard in Brooklyn and taking folding chairs, boxes and whatever I could find and piling them together in different shapes. I must’ve been like 4 or 5 and doing that sort of thing. I was always fascinated by the building process.

Hat tip NYT

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