Zombie Clients

I received a call a while ago from a prospective client we did some preliminary design work for a concierge assisted living facility years ago.

It did not go well as a lot of these fliers we take in pursuit of work go often do. We have experience in this building type and tried, in vain, to educate our potential client not only about what we do but about the subtleties of the building type. The client would have none of it, coming from a family of contractors and developers imbibed with the “we know more than you about building gene”. Forget about “architecture”, they clearly weren’t interested.

Fast forward four years. The phone rings and it’s the client. “How are you? Do you remember me? For the past four years we’ve gone ’round and ’round with our property. We can’t find a buyer so we’re going to try to resurrect the ALF. We we’re looking at the concepts you did for us and we were shocked. They were very good! We should have listened to you back then!

My interest is piqued, but my radar is up because this is most likely not a good client. And then they drop the hammer.

“We did some sketches over your drawings and we’d like to send them to you to see what you think. Maybe you can give us a price for “doing” the architecture.”

Zombie clients.

Some things should remain forever dead.

Robert Vecchione is an architect/designer and principal of the multidisciplinary firm Cobrooke Ideas-Architecture-Design (www.cobrooke.com)

So you want to be an architect?

May I ask why?

Aah architecture. The grand old profession of Wright, Sullivan, Mies and Kahn. The ability to shape cities with one’s own hands, to change lives and alter the course of history. To be Howard Roark of the Fountainhead, dreaming of blowing up your own creation because the client, a necessary evil of the profession, doesn’t share your noble vision.

So very romantic.

And so very wrong.

In the last five years the profession has shed about 60,000 jobs. They’re not coming back. Firms lucky enough to have a backlog of work make up the manpower shortage through technology. Profit margins, traditionally minute in the best of times are non-existent. Consolidation of mid-large size firms is rampant and sole-practitioners are an endangered species. The construction industry is not far away from engulfing architects in the construction process because architects use building information and drawing technologies like CAD, Revit and BIM. We’ve been commoditizing the profession for the last 20 years. That tide is not turning.

Our colleges and universities still eschew teaching the business of architecture, and graduates are ill prepared to deal with the realities of a profession in decline. And don’t dare ask them to draw. A pencil? What’s that?

Then of course there are the clients. The noble benefactors who embrace the architect for his vision, his ability turn their dreams into reality! More likely they’ve shopped around, solicited ten proposals then negotiated two or three firms down to the coveted 3-4% of construction cost fee that fits so well into their bottom line. And the architects fight tooth and nail to see who’ll reach the bottom first. Work is work.

Here’s my advice. Architecture, in its most pure form, is an art that few can understand, enjoy and appreciate. It is exhilarating.

It is not nor should it ever be a job!

It shouldn’t be bought and sold. Be passionate about all design. Architects are inherently creative. Pursue creative collaboration with other design professions. Cross pollinate. Design objects, think creatively at all times and tell everyone you meet that design matters. But practice “architecture” for yourself. Design spaces for yourself. Live in them, work in them, and dream in them. Don’t sell your ideas, your soul, your heart, to anyone. Be selfish because they don’t get it.

If you have to find another way to support yourself.

I’m sure Starbucks is hiring.

Robert Vecchione is an architect/designer and principal of the multidisciplinary firm Cobrooke Ideas-Architecture-Design (www.cobrooke.com)

These Days, Recruiters Are Worth the Money

When it comes to sourcing the right interview candidates, I’ve never been keen to use recruiters. But I recently changed my mind.

My company, Metal Mafia, has an excellent candidate screening process, a super training program, and a very successful team of employees to show for it.

But hiring has always been a difficult task for me because each time I get ready to hire, it takes me forever to find the right type of candidates to even get the screening process started.

Despite the fact that I carefully consider where to advertise for candidates–I try to maximize the search dollars and get a good mix of potential applicants–it always takes me a long time to find people suited well to the company, and therefore, even worth interviewing.

I’ve tried everything from placing ads on large job boards like Monster.com, to smaller specialized job boards that cater to sales hires or fashion jobs, to local university boards where I can post for free (or close to it). Each time, I experience the same slow crawl toward finally finding the right person. It has taken me up to five months to find the right kind of hire in the past. So in November when I decided I needed to think about hiring for the new year, I was not optimistic.

For me, recruiters have traditionally been out of the question because I figured they would be a waste of time and never be as good at sending me the right people for the job as I would be in reviewing resumes myself. They’re also too expensive for my small budget. But as I got ready to place my job ads again, one of my senior staff members came to me and offered me the name of a fashion recruiter she knew and thought could help. I was skeptical, but I called her anyway, figuring listening would cost me nothing.

The recruiter convinced me she would do a thorough job, but I still hesitated because of the price. I do not have large sums of money to devote to the hiring process, and by my calculations, when all was said and done, using the recruiter was going to cost me three times as much as my usual techniques. On the other hand, the recruiter would only charge me if she found someone I decided to hire, which meant I was risking nothing, and could always come back to my original methods. I bit the bullet and signed up, reminding myself “nothing ventured, nothing gained.”

The recruiter sent me the resumes of 10 entry-level candidates. I screened six by phone, met three in person, and found the right hire–all in a month. The cost suddenly became much less, because I saved so much time in the process, and because I got a pool of applicants who were decidedly better to choose from than in the past. Even more interesting, perhaps, was an insight the right candidate shared with me during the interview process. When I asked why she had chosen to work with a recruiter rather than post on job boards, she said “because recruiters make sure your resume gets seen, while submitting via the Internet is like sending your resume into oblivion.”

If most people these days are thinking like my new hire, the recruiters will clearly have the best selection of candidates every time. Looks like I’ve got an essential new hiring strategy.

Vanessa Merit Nornberg: In 2004, Vanessa opened Metal Mafia, a wholesale body and costume jewelry company that sells to more than 5,000 specialty shops and retail chains in 23 countries. Metal Mafia was an Inc. 500 company in 2009. @vanessanornberg

Seeking candidates for multiple positions

NYC resident architects – all levels. Please send your resume and work samples to [email protected]. Perm and temp.

SHoP’n the South Street Seaport

The overview of SHoPs redesign of the Pier 17 at South Street Seaport. (Courtesy SHoP)

Last night,  SHoP‘s Gregg Pasquarelli presented plans  to Community Board 1 for South Street Seaport’s South Street Seaport. Not surprisingly, the reception was positive. The design is a huge departure from the desolate barn-like mall developed by the Rouse Corporation in the 1980s, where to this day nachos and tropical cocktails remain de rigueur. The new owner, the Howard Hughes Corporation, hopes to bring New Yorkers back to one of the most spectacular sites in town, while welcoming tourists and not quarantining them in a thematic trap.

Angelica Trevino and Thorsten Kiefer are SHoP’s project managers. In a telephone interview, Trevino parsed the details…

The new pier will contain four stories of retail with a green roof that would hold two pavilions, one for music and the other for a restaurant, and the entire structure features an exposed steel frame. The landscape, designed by James Corner Field Operations, includes the rooftop, a large deck to the north overlooking the Brooklyn and Manhattan bridges, and a plaza to the south.

The first two stories of the pier include the ground floor and a mezzanine with two story high glass doors that will slide open vertically. When open, the doors front the glass enclosed second and third stories. Shops on the first two stories set back several feet from the openings. The architects refer to the area as “The Village.”

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Newark Project Aims to Link Living and Learning

NEWARK — Work has begun on an education-centered community featuring three charter schools and affordable housing for teachers in the city’s decayed downtown, with much of the design work done by the noted architect Richard Meier.     The development, called Teachers Village, is expected to cost $149 million when it is completed two years from now. It will consist of eight low-rise buildings clustered around the intersection of William and Halsey Streets, in Newark’s Four Corners historic district. As such, Mr. Meier has designed buildings to reflect the historical nature of the area.

Teachers Village is receiving millions of dollars in government subsidies in various forms, with $14.2 million being provided in equity by the developers. Two of the buildings, together about 134,000 square feet, will be leased to the charter schools and day care while offering retail space on the ground floor. The other six buildings, totaling about 289,000 square feet, will contain as many as 220 rental apartments for teachers with retail space on the ground floor.

Teachers Village received its final approval at the city level in March 2011, but did not break ground until last month with a ceremony that included Mayor Cory A. Booker, Gov. Chris Christie and several private developers and investors.

Mayor Booker, who has shepherded the project from its first presentation in 2010, was not available for comment and referred a reporter to a news release: “Teachers Village shows that when Newark dreams big and makes ambitious plans, we can achieve development projects that meet the highest standards for innovation and excellence. While the global economy is struggling, we in Newark have fought to create transformative change that will lead to educational, economic, and social gains for our citizens.”

While the project seems to have the city’s unqualified support, some residents have protested the inclusion of the charter schools instead of traditional public schools, and others have said they felt left out of the planning process and disliked the project’s reliance on large public subsidies.

Ron Beit, a managing member of the lead developer, the RBH Group of Manhattan, said, “We were very committed to the point that you needed to create this community overnight.” Other partners include the billionaire investor Nicolas Berggruen; the private equity giant Frederick Iseman; the financier Warren Lichtenstein and his firm, Steel Partners Holdings; and the short-term commercial lender BRT Realty Trust.

Teachers Village is the first step of a development project by the same developers that will entail building or rehabilitating 15 million square feet of space, including several skyscrapers, on 32 parcels of land downtown.

The school spaces have been leased to two established Newark charter schools, Team Academy and Discovery Charter School, and a new charter, Great Oaks Charter School. The schools, with a charter school that abuts the site, are expected to accommodate about 1,360 children.

They and their families are potential customers for the stores that will occupy the 64,000 square feet of retail space being built, Mr. Beit said. So are the residents of the 220 apartments, which are not restricted to teachers, he said.

The residences in Teachers Village will be marketed toward Newark educators in charter schools, traditional public schools, private schools and universities, Mr. Beit said. About 40 studio apartments must be kept affordable according to government requirements, but Mr. Beit said the public subsidies involved in the project will enable developers to keep all their prices low — about $700 a month for a studio; $1,000 to $1,100 for a one-bedroom; and $1,400 for a two-bedroom apartment, he said.

“Our vision for Newark is really sort of a middle-income utopia, very much like how Queens and the outer boroughs have succeeded tremendously with their retail,” said Mr. Beit, who is working with Jacobs Enterprises of Clifton, N.J., to build the retail space.

He said the larger downtown development, which is to have a wide range of rental apartments and condominiums, both subsidized and market rate, may eventually draw more upscale retailers and affluent residents attracted by Mr. Meier, who is known for buildings like the Getty Center in Los Angeles.

Mr. Meier, who designed five of Teachers Village’s eight buildings — the others were done by a local architect, Mikesell & Associates, and KSS Architects of Princeton — also spent a significant amount of time working on the streetscapes in the plan. He said he expected to work on the master plan for the larger project beyond Teachers Village, also in the historic district.

“We spent a lot of time with the local landmarks commission to make sure that the designs were historically contextual,” Mr. Meier said, “and to ensure the neighborhood was true to its historic roots, while at the same time ensuring that the community has a unique distinction and quality suggestive of the new chapter commencing in this neighborhood.”

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NYC sees biggest building permit rise since crash | Crain’s New York Business

NYC sees biggest building permit rise since crash | Crain’s New York Business.

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Signature Design by Gehry

Nowadays it seems like good architecture has to turn heads to be noticed, putting a burden on talented architects to provide flashy performance before thoughtful execution. And so it is a pleasure when one of the world’s most renowned, and scrutinized, architects, Frank Gehry, designs a quietly potent new kind of space as he has at the Pershing Square Signature Center on an Off-Broadway stretch of 42nd Street.

That there is little razzle-dazzle is just as well, because at the Signature the play’s the thing. And it always has been since founder and artistic director James Houghton established the company’s mission in 1991 to blast through the canons of living playwrights (Edward Albee, John Guare, Arthur Miller, August Wilson, among others) and to build audiences with affordable tickets (there are $20 seats for all productions).

The Signature’s new home exudes a workshop aesthetic and energy. The grand staircase is made of plywood, bolts and beams are visible throughout, the floors are all concrete, and sprayed-on stencils of playwright’s silhouettes decorate the sheetrock walls. It’s jazzy and mutable. That the lobby’s prime real estate is turned over to a vast open space ramping across two levels—with a bar, cafe tables, shop, window seats, couches and armchairs—sends an equally clear message that the audience is part of the production of that longest-running hit known as theater-going.

The three theaters—plus studio theater and rehearsal studio—all fall into the category of small Off-Broadway venues; the largest has 299 seats; the jewel-box and black-box theaters hold 199 seats each. Still it’s a big leap for the Signature from its former home base, where there were just 160 seats.

Along with the 100-seat theater now nearing completion on the roof of the Vivian Beaumont at Lincoln Center and the 299-seat Theatre for a New Audience under construction within Brooklyn’s BAM Cultural District—both designed by New York architect Hugh Hardy—it is also a gain for New York’s theater scene, particularly that segment devoted to the city’s teeming population of newcomers, strivers and on-the-verge or comeback talents.

The Alice Griffin Jewel Box, where Athol Fugard’s “Blood Knot” is now playing, is the most charming and successful of the Signature’s three theaters in the way it matches a true quality of intimacy to the smallness of scale. The edges of the space curl around to embrace the seats that appear more clustered than in rows. It’s a sensation reinforced by a balcony braced with overlapping, irregularly shaped panels. Mr. Houghton has described them as torn pieces of paper, perhaps in reference to Mr. Gehry’s reputed method of crumpling scraps to model his architecture’s curves.

The infinitely flexible Romulus Linney Courtyard Theatre—with enough metal scaffolding to strap on a herd of horse puppets and folding-chair seats flanking both sides of a patch of stage—feels just as a black box should, raw and ready for conversion. And the 299-seat End Stage Theater is Broadwayesque in its largesse, particularly the stage itself. For the current performance of Edward Albee’s “The Lady from Dubuque,” an entire ranchhouse appears to spread out, a suburban forest glimpsed beyond its windows. The rake of the auditorium seating is just as generous, and the stained-plywood walls cut into loosely rearranged jigsaw pieces shade pleasantly from honey hues at the back to dark mahogany at the stage’s edge, a playful spatial echo of the houselights dimming. Would that part of the careful rethinking of the theater experience had included allowing more leg room between rows: If you are more than 5 feet 10 inches tall, expect to feel cramped.

For years, the Signature bounced around, renting space from the Public Theater downtown or holing up in a black box on Bond Street and then on far, far West 42nd Street. In 2004, the company was selected to be part of a revitalizing cultural mecca promised for Ground Zero. Mr. Gehry would be the architect of a new $700 million performing arts center, and the Signature would share marquee space with the Joyce Theater. But by 2007, with the whole site mired in controversy, the Lower Manhattan Development Corp. decided to cut costs and disinvite the Signature, a blessing in disguise.

As it happened, development rights for a large parcel between Dyer Avenue and Tenth Avenue on 42nd Street hinged on including a performing-arts element to make up for two Off-Broadway houses that had been razed to allow for a subway extension. The Signature stepped right in, and Mr. Gehry stuck with the company, though they now faced the far more complicated job of fitting the theaters and all adjacent support spaces between the structural columns of a 62-story tower. Working with H3 Hardy Collaboration Architecture as architects of record guaranteed finely tuned theatrical spaces. Hugh Hardy is a practiced hand at New York theater-making, having designed the original Joyce Theater, BAM’s Harvey Theater and many others. Collaboration may well be all the rage in architecture right now, but it’s still rare to see such high-powered talents giving each other an assist, making the Signature all the more notable.

And so it’s hardly worth complaining that the cafe chairs make an awful screech when dragged on those concrete floors, and that there’s still a line to the ladies room at intermission when the audiences of two of the three theaters come out to stretch. A bit of hubbub is, in fact, very much on the program, and it’s right that the architecture should reflect on that rather than on itself.

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Miami Science Museum | Miami USA | Arquitectonica GEO

View from Biscayne Boulevard – Planting at grade has a native focus in which environment  suggests planting strategy.

Landscape design for a 5 level, state of the art Science Museum in the heart of Downtown Miami. The site is comprised of 4 acres and will share an elevated plaza with the new Miami Art Museum. The Miami Science Museum will be an institute of technology, education and the environment, and the landscape design will serve as an extension of this. Outfitted with a 17,000 sf garden roof, ½ acre rain garden, and civic scaled plaza; the landscape design plays a major role in the Museum experience. In addition to illustrating regional landscape types, this “functioning landscape” reduces water use, improves water quality, enhances biodiversity, provides educational opportunities, and even produces food.

The plaza provides civic open space for public and museum-related events, and screens sub-grade parking. A planned art and event space will link it to the Miami Art Museum.

Planting at grade has a native focus in which environment suggests planting strategy. A ½ acre rain garden fronting Biscayne Boulevard affords a decorative landscape that provides stormwater attenuation for Museum Drive, reducing the need for retention and infrastructure. Irrigation demands and potable water use have been mitigated throughout the project by the use of native, drought tolerant planting as well as stormwater collection to a 25,000 gallon cistern.

Source and addition drawing:  World Landscape Architecture