My head spins these days as I read the pablum being spewed forth about technological or practice methodologies revolutionizing the practice of architecture. BIM, REVIT, IPD, open-sourcing, architect as chief-collaborator, blah, blah, blah.

Enough!

None of that stuff matters unless we have work. And these days there just isn’t enough to go around. Or maybe there is and we just aren’t getting our share. Lord knows we’ve done a good job of bastardizing this profession over the last 30 years, giving away much of the mantel we once claimed as ours. So maybe we need to put the horse back in front of the cart and figure out how to GET more work before we figure out how to DO it.

Nah, that makes too much sense.

Robert Vecchione is an architect/designer and principal of the multidisciplinary firm Cobrooke Ideas-Architecture-Design (www.cobrooke.com).